Mobile marketing in de praktijk
Michel van Velde - One Shoe
De inzet van mobile marketing met succesvolle voorbeelden nationaal en internationaal. Met name de voor en nadelen van bleutoothmarketing en de inzet van QR codes (Quick Response). Het 2e gedeelte bestaat uit open source contentmanagement voor mobile en het gebruik van het open source CMS Drupal.

Nokia Retail Case
ubi de feo - Twodonetone
I'll demonstrate how we used a few technologies to help Nokia showcase its product in its worldwide retail shows.
BlueTooth, Electronics, Mobile, Flash, C++

Okimok
Wimer Hazenberg - Booreiland
Okimok is an iPhone app which lets you instantly upload photos to your online photo stream on okimok.com. People can follow your stream, and you can also follow other streams.
The presentation will deal with all the decisions we made during the project, involving target groups, privacy issues, being unique, business models, combining an iPhone app with an online platform.The presentation will also briefly discuss our experiences with Objective C, which is the programming language for iPhone apps.

Mobile = business
Ralph Cohen - IceMobile (CEO) and IAB mobile (Chairman)
IceMobile is a full-service mobile media agency that creates and executes innovative mobile marketing and advertising campaigns for the world’s largest brands and advertisers.

Mobile Advertising & Marketing
Ruben Salomon - Buongiorno / HotSMS
I will show you where mobile is standing, and how mobile can be a part of your marketing plan in the next couple of years.

Mobile content creation
Nick van der Meer - Raak Mobile Concepts
Raak's vision about "mobile madness"
Raak content creation (a role for markeers)
Furthermore, we would like to show some examples of content creation that have inspired us and witch we use in our mobile marketing concepts.